Westmore · UDRP decision
FORUM · Case No. FA0202000104580

Dlj.org

TransferFORUM-indexed · informational, not legal advice

The Panel ordered transfer of <dlj.org>, finding it identical to Complainant’s registered DLJ mark, that Respondent lacked rights or legitimate interests because it diverted users to a site advertising competing services, and that registration and use were in bad faith because Respondent registered the domain despite notice of Complainant’s well-known mark.

Outcome
Transfer
At a glance
Provider
FORUM
Outcome
Transfer
Decision date
2002-04-09
Panelist(s)
Richard DiSalle
Complainant
DLJ Long Term Investment Corporation
Respondent
BargainDomainNames.com
Counsel
James E. Griffith
Law firm
McDermott, Will & Emery
Disputed domain(s)
dlj.org
Citation weightCited by 418 later decisions · relies on 10 authorities
Domain history UDRP Intelligence

The timeline behind dlj.org

Registration, the decision and the archived record of what this domain actually displayed — from public RDAP and the Internet Archive.

Reconstructing the record for dlj.org…
Verified public record
Outcome & remedy
Complaint granted. Panel ordered transfer of dlj.org.
Reverse Domain Name Hijacking
No RDNH raised.
Westmore Insight

The Panel found bad faith because Respondent registered and used a domain identical to Complainant’s well-known mark despite notice of that mark. The letters DLJ also had no apparent relationship to Respondent’s marks or websites.

The three-part test
Identical or confusingly similarMet
Rights or legitimate interestsMet
Registered and used in bad faithMet

Result of record. The panel's reasoning and decisive facts behind each element are in the Intelligence dossier below.

Related decisions
Case details
Provider
FORUM
Outcome
Transfer
Decision date
2002-04-09
Panel
Richard DiSalle
Full decision
9 min read · hosted by Westmore

DECISION DLJ Long Term Investment Corporation v. BargainDomainNames.com Claim Number: FA0202000104580 PARTIES The Complainant is DLJ Long Term Investment Corporation, a Delaware corporation, of Chicago, IL (“Complainant”) represented by James E. Griffith, of McDermott, Will & Emery. The Respondent is BargainDomainNames.com, Fort Wayne, IN (“Respondent”). REGISTRAR AND DISPUTED DOMAIN NAME The domain name at issue is <dlj.org>, registered with Tucows. PANEL The undersigned Panelist, Richard DiSalle, certifies that he has acted independently and impartially and, to the best of his knowledge, has no known conflict in serving as Panelist in this proceeding. PROCEDURAL HISTORY Complainant submitted a Complaint to the National Arbitration Forum (“the Forum”) electronically on February 11, 2002; the Forum received a hard copy of the Complaint on February 12, 2002. On February 11, 2002, Tucows confirmed by e-mail to the Forum that the domain name <dlj.org> is registered with Tucows and that the Respondent is the current registrant of the name. Tucows has verified that Respondent is bound by the Tucows registration agreement and has thereby agreed to resolve domain-name disputes brought by third parties in accordance with ICANN’s Uniform Domain Name Dispute Resolution Policy (the “Policy”). On February 12, 2002, a Notification of Complaint and Commencement of Administrative Proceeding (the “Commencement Notification”), setting a deadline of March 4, 2002, by which Respondent could file a Response to the Complaint, was transmitted to Respondent via e-mail, post and fax, to all entities and persons listed on Respondent’s registration as technical, administrative and billing contacts, and to postmaster@dlj.org by e-mail. A Response was received late and determined to be complete on March 5, 2002. The Response was not properly served on the other party pursuant to ICANN Rule 5(a). Although the Response was one day late, the undersigned decided to consider it. On March 22, 2002, pursuant to Complainant’s request to have the dispute decided by a single-member Panel, the Forum appointed the undersigned as Panelist. RELIEF SOUGHT The Complainant requests that the domain name be transferred from the Respondent to the Complainant. PARTIES’ CONTENTIONS A. Complainant The Complaint is based on the federally registered trademark DLJ and variations thereof (the “Complainant’s Marks”). Since 1959, Complainant, its predecessors, and its licensees have adopted and continually used the mark DLJ in commerce in connection with the sale and offering of, inter alia, broker and dealer services, lending services, underwriting securities, investment banking, financial consulting, financial research, and other financial and management services. The Complainant avers that, as a result of DLJ’s widespread, long-time, continuous, and prominent use, the DLJ mark has acquired significant goodwill, wide public recognition, and fame as a means by which DLJ and its services are known to the public and their source and origin are identified. DLJ is duly registered in the United States Patent and Trademark Office under a valid, subsisting, and uncancelled registration, of which Complainant is the owner. Additionally, the DLJ mark is incorporated as a trademark element in many other registrations and applications owned by Complainant in the United States. Complainant contends that Respondent’s domain name <dlj.org> is identical to and confusingly similar to the Complainant’s DLJ mark in the financial services field, and consists entirely of Complainant’s DLJ mark, so that Respondent has created a likelihood of confusion as to the source, sponsorship, affiliation, or endorsement of Respondent’s website. Complainant also says that Respondent is not using the domain name in connection with a bona fide offering of goods or services under the DLJ mark, but is instead linking the name to a menu of websites, including those which offer services related to “investing,” “stocks,” “personal finance,” and “financial services” and that there is no evidence of any use of the mark “DLJ” anywhere on Respondent’s web page. It argues that Respondent does not offer any goods or services under the DLJ trademark, and that Respondent is not known as DLJ, either as a business, individual or other organization. Complainant contends that Respondent has registered the domain name in an attempt to attract, for commercial gain, Internet users to its website by creating a likelihood of confusion, and seeks to exploit Complainant’s trademark through its registration and use of the domain name which provides links to, inter alia, sites that offer financial services, the precise services that Complainant offers in connection with its DLJ mark. B. Respondent Respondent claims that the domain name in question, “.org,” is reserved for non-profit organizations; that it develops websites and hosts domains at no cost to non-profit organizations; and that it currently does not have a customer for <dlj.org>. Respondent also says that it has never offered this domain for sale to anyone; that it has never used the domain to offer services to compete with dlj.com; that it will never develop the website to compete with DLJ; and that it will not transfer <dlj.org> to any party other than a non-profit that qualifies under Section 509(a) of the Internal Revenue Code. FINDINGS (1) the domain name registered by the Respondent is identical or confusingly similar to a trademark or service mark in which the Complainant has rights; (2) the Respondent has no rights or legitimate interests in respect of the domain name; and (3) the domain name has been registered and is being used in bad faith. DISCUSSION Paragraph 4(a) of the Policy requires that the Complainant must prove each of the following three elements to obtain an order that a domain name should be cancelled or transferred: (1) the domain name registered by the Respondent is identical or confusingly similar to a trademark or service mark in which the Complainant has rights; (2) the Respondent has no rights or legitimate interests in respect of the domain name; and (3) the domain name has been registered and is being used in bad faith. Identical or Confusingly Similar Policy ¶ 4(a)(i). Complainant currently holds United States Registration No. 2,347,975 for the DLJ mark, and asserts that Respondent’s domain name <dlj.org> is identical to Complainant’s mark. The addition of a generic top-level domain name such as “.org” is irrelevant when considering whether a mark is identical or confusingly similar to Respondent’s mark. Therefore, Respondent’s mark is identical to Complainant’s. See Pomellato S.p.A v. Tonetti, D2000-0493 (WIPO July 7, 2000) (finding <pomellato.com> identical to Complainant’s mark because the generic top-level domain (gTLD) “.com” after the name POMELLATO is not relevant). Rights or Legitimate Interests Policy ¶ 4(a)(ii). Respondent is not using the disputed domain name in connection with a bona fide offering of goods and services because Respondent is using the domain name to divert Internet users to <visual.com>, where services that compete with Complainant are advertised. Using Complainant’s mark to divert Internet users to a website with competing goods is not a bona fide offering of goods and services pursuant to Policy ¶ 4(c)(i). See North Coast Med., Inc. v. Allegro Med., FA 95541 (Nat. Arb. Forum Oct. 2, 2000) (finding no bona fide use where Respondent used the domain name to divert Internet users to its competing website); see also MBS Computers Ltd. v. Workman, FA 96632 (Nat. Arb. Forum Mar. 16, 2001) (finding no rights or legitimate interests when Respondent is using a domain name identical to Complainant’s mark and is offering similar services). Respondent does not use the DLJ mark anywhere on its website, and therefore, is not commonly known by the <dlj.org> domain name pursuant to Policy ¶ 4(c)(ii). See Gallup Inc. v. Amish Country Store, FA 96209 (Nat. Arb. Forum Jan. 23, 2001) (finding that Respondent does not have rights in a domain name when Respondent is not known by the mark); see also Compagnie de Saint Gobain v. Com-Union Corp., D2000-0020 (WIPO Mar. 14, 2000) (finding no rights or legitimate interests where Respondent was not commonly known by the mark and never applied for a license or permission from Complainant to use the trademarked name). Respondent is not using the disputed domain name for a legitimate noncommercial or fair use pursuant to Policy ¶ 4(c)(iii) because Respondent is diverting Complainant’s customers to a website that offers competing services. See AltaVista v. Krotov, D2000-1091 (WIPO Oct. 25, 2000) (finding that use of the domain name to direct users to other, unconnected websites does not constitute a legitimate interest in the domain name); see also Kosmea Pty Ltd. v. Krpan, D2000-0948 (WIPO Oct. 3, 2000) (finding no rights in the domain name where Respondent has an intention to divert consumers of Complainant’s products to Respondent’s site by using Complainant’s mark). Registration and Use in Bad Faith Policy ¶ 4(a)(iii). Respondent has registered and is using the disputed domain name in bad faith because Respondent registered a domain name identical to Complainant’s well-known mark despite the fact that Respondent was on notice of Complainant’s mark. Registration of a mark identical to Complainant’s mark, despite actual or constructive notice is evidence of bad faith. See Twentieth Century Fox Film Corp. v. Risser, FA 93761 (Nat. Arb. Forum May 18, 2000) (finding that in determining if a domain name has been registered in bad faith, the Panel must look at the “totality of circumstances”); see also Samsonite Corp. v. Colony Holding, FA 94313 (Nat. Arb. Forum Apr. 17, 2000) (finding that evidence of bad faith includes actual or constructive knowledge of a commonly known mark at the time of registration). Complainant asserts that Respondent is diluting the goodwill Complainant has worked to establish for its DLJ mark and therefore is acting in bad faith. See Anne of Green Gable Licensing Auth., Inc. v. Internetworks, AF-0109 (eResolution June 12, 2000) (finding bad faith where Respondent used the domain name <anneofgreengables.com> to link users to a website that contained information about the Anne of Green Gables literary works, motion pictures and the author, L. M. Montgomery, because a visitor to the website may believe that the owner of the mark ANNE OF GREEN GABLES is affiliated with or has sponsored or endorsed Respondent’s website). Indeed, why the Respondent chose <dlj.org> as its domain name is not at all clear, especially when the letters, DLJ, have no apparent relationship to any of Respondent’s marks or websites. DECISION The domain name <dlj.org> shall be transferred by the Respondent to the Complainant, DLJ Long Term Investment Corporation. Richard DiSalle, Panelist Dated: April 9, 2002 Click Here to return to the main Domain Decisions Page. Click Here to return to our Home Page

Source of record: FORUM . Reproduced for research; FORUM is the authoritative source.

Beyond the decision

What Westmore sees around dlj.org

The decision is only the record. Westmore connects it to the cases, authorities, panelists, parties and domain evidence surrounding it.

Connected to Westmore UDRP Intelligence
115,948 decisions · citations · panelists · parties · domain history
Eleanor · UDRP intelligence
Ask Eleanor about this decision
Ask Eleanor about this decision

A short, grounded explanation drawn only from this decision's record — not legal advice or a prediction.

Unlocking Eleanor for this case uses 1 of your complimentary Intelligence unlocks· 3 remaining

Grounded in the Westmore record for this decision. Research/informational only — not legal advice or a prediction of any outcome.

Westmore Professional · Unlock the intelligence

The decision is only the beginning.

You've seen what happened. Now discover the deeper intelligence behind the case, the panelist, the parties and the authorities that matter.

Citation Intelligence
How this decision is cited and treated across the corpus.
Panelist Intelligence
The panel's tendencies, outcomes and reasoning patterns.
Domain History
Ownership chronology — creation vs. respondent acquisition.
Opposing-Party Research
Complainant, counsel and portfolio context.
Independent Case Review
Eleanor challenges your filing before the other side does.
Professional Matters
Open, research and manage matters end to end.
$395/month
Unlock Westmore Professional Annual & firm seats available · cancel anytime
Take the next step
Westmore UDRP · find the right service

Westmore UDRP records draw on FORUM-indexed decisions and are provided for research and informational purposes only. Not legal advice, a clearance opinion, or a prediction of any outcome.

Confidential buyer-side representation for premium-domain acquisitions, backed by WHOIS, UDRP and domain-sales intelligence.

or
Buyer-side only Escrow-protected NDA on request
Services
Research
UDRP
Westmore
Support

Copyright © 2026 Westmore. All rights reserved.

Essential cookies only. Nothing is sold or shared.