Westmore · UDRP decision
FORUM · Case No. FA0804001178364

Sensijet.com

TransferFORUM-indexed · informational, not legal advice

The Panel ordered transfer of <sensijet.com>, finding it identical to Complainant’s registered SENSIJET mark, that Respondent lacked rights or legitimate interests, and that the domain was registered and used in bad faith through its offer for sale, diversion of Internet users, disruption of Complainant’s business, and commercial exploitation of confusion.

Outcome
Transfer
At a glance
Provider
FORUM
Outcome
Transfer
Decision date
2008-06-04
Panelist(s)
James A. Carmody, Esq.
Complainant
Sensient Technologies Corporation
Respondent
Russ Stringham c/o CompuCheap and Resco Enterprises
Counsel
Lori S. Meddings
Law firm
Michael Best & Friedrich LLP
Disputed domain(s)
sensijet.com
Citation weightCited by 1 later decision · relies on 20 authorities
Domain history UDRP Intelligence

The timeline behind sensijet.com

Registration, the decision and the archived record of what this domain actually displayed — from public RDAP and the Internet Archive.

Reconstructing the record for sensijet.com…
Verified public record
Outcome & remedy
Complaint granted. Panel ordered transfer of sensijet.com.
Reverse Domain Name Hijacking
No RDNH raised.
Westmore Insight

The Panel affirmatively found bad faith under Policy paragraphs 4(b)(i), 4(b)(iii), and 4(b)(iv). Respondent offered the domain for sale, disrupted Complainant’s business by diverting users through confusion, and intentionally used that confusion for commercial gain through links promoting Respondent’s goods and services.

The three-part test
Identical or confusingly similarMet
Rights or legitimate interestsMet
Registered and used in bad faithMet

Result of record. The panel's reasoning and decisive facts behind each element are in the Intelligence dossier below.

Related decisions
Case details
Provider
FORUM
Outcome
Transfer
Decision date
2008-06-04
Panel
James A. Carmody, Esq.
Full decision
12 min read · hosted by Westmore

NATIONAL ARBITRATION FORUM DECISION Sensient Technologies Corporation v. Russ Stringham c/o CompuCheap and Resco Enterprises Claim Number: FA0804001178364 PARTIES Complainant is Sensient Technologies Corporation (“Complainant”), represented by Lori S. Meddings, of Michael Best & Friedrich LLP, Wisconsin, USA. Respondent is Russ Stringham c/o CompuCheap and Resco Enterprises (“Respondent”), Washington, USA. REGISTRAR AND DISPUTED DOMAIN NAME The domain name at issue is <sensijet.com>, registered with Godaddy.com, Inc. PANEL The undersigned certifies that he has acted independently and impartially and to the best of his knowledge has no known conflict in serving as Panelist in this proceeding. James A. Carmody, Esq., as Panelist. PROCEDURAL HISTORY Complainant submitted a Complaint to the National Arbitration Forum electronically on April 15, 2008; the National Arbitration Forum received a hard copy of the Complaint on April 16, 2008. On April 15, 2008, Godaddy.com, Inc. confirmed by e-mail to the National Arbitration Forum that the <sensijet.com> domain name is registered with Godaddy.com, Inc. and that Respondent is the current registrant of the name. Godaddy.com, Inc. has verified that Respondent is bound by the Godaddy.com, Inc. registration agreement and has thereby agreed to resolve domain-name disputes brought by third parties in accordance with ICANN's Uniform Domain Name Dispute Resolution Policy (the "Policy"). On April 23, 2008, a Notification of Complaint and Commencement of Administrative Proceeding (the "Commencement Notification"), setting a deadline of May 13, 2008 by which Respondent could file a response to the Complaint, was transmitted to Respondent via e-mail, post and fax, to all entities and persons listed on Respondent's registration as technical, administrative and billing contacts, and to postmaster@sensijet.com by e-mail. Having received no response from Respondent, the National Arbitration Forum transmitted to the parties a Notification of Respondent Default. On May 21, 2008, pursuant to Complainant's request to have the dispute decided by a single-member Panel, the National Arbitration Forum appointed James A. Carmody, Esq., as Panelist. Having reviewed the communications records, the Administrative Panel (the "Panel") finds that the National Arbitration Forum has discharged its responsibility under Paragraph 2(a) of the Rules for Uniform Domain Name Dispute Resolution Policy (the "Rules") "to employ reasonably available means calculated to achieve actual notice to Respondent." Therefore, the Panel may issue its decision based on the documents submitted and in accordance with the ICANN Policy, ICANN Rules, the National Arbitration Forum's Supplemental Rules and any rules and principles of law that the Panel deems applicable, without the benefit of any response from Respondent. RELIEF SOUGHT Complainant requests that the domain name be transferred from Respondent to Complainant. PARTIES' CONTENTIONS A. Complainant makes the following assertions: 1. Respondent’s <sensijet.com> domain name is identical to Complainant’s SENSIJET mark. 2. Respondent does not have any rights or legitimate interests in the <sensijet.com> domain name. 3. Respondent registered and used the <sensijet.com> domain name in bad faith. B. Respondent failed to submit a Response in this proceeding. FINDINGS Complainant develops, manufactures and markets colors, flavors and fragrances in numerous industries, including inkjet and specialty inks, under the SENSIJET mark, which Complainant registered with the United States Patent and Trademark Office (“USPTO”) on August 2, 2005 (Reg. No. 2,982,199) (filed February 10, 2004). Complainant offers a wide array of chemical solutions for many industries around the world. Respondent registered the <sensijet.com> domain name on May 20, 2005. The disputed domain name resolves to a website that states that the domain is for sale, and features links to websites offering Respondent’s computer goods and eBay consignment sale services. DISCUSSION Paragraph 15(a) of the Rules instructs this Panel to "decide a complaint on the basis of the statements and documents submitted in accordance with the Policy, these Rules and any rules and principles of law that it deems applicable." In view of Respondent's failure to submit a response, the Panel shall decide this administrative proceeding on the basis of Complainant's undisputed representations pursuant to paragraphs 5(e), 14(a) and 15(a) of the Rules and draw such inferences it considers appropriate pursuant to paragraph 14(b) of the Rules. The Panel is entitled to accept all reasonable allegations and inferences set forth in the Complaint as true unless the evidence is clearly contradictory. See Vertical Solutions Mgmt., Inc. v. webnet-marketing, inc., FA 95095 (Nat. Arb. Forum July 31, 2000) (holding that the respondent’s failure to respond allows all reasonable inferences of fact in the allegations of the complaint to be deemed true); see also Talk City, Inc. v. Robertson, D2000-0009 (WIPO Feb. 29, 2000) (“In the absence of a response, it is appropriate to accept as true all allegations of the Complaint.”). Paragraph 4(a) of the Policy requires that Complainant must prove each of the following three elements to obtain an order that a domain name should be cancelled or transferred: (1) the domain name registered by Respondent is identical or confusingly similar to a trademark or service mark in which Complainant has rights; and (2) Respondent has no rights or legitimate interests in respect of the domain name; and (3) the domain name has been registered and is being used in bad faith. Identical and/or Confusingly Similar Complainant filed its application for registration of the SENSIJET mark with the USPTO on February 20, 2004, and the registration was issued by the USPTO on August 2, 2005. Once a registration has been issued, the effective date of a registrant’s right in a mark dates back to the date of filing. Therefore, the Panel finds that Complainant has established rights in the SENSIJET mark for purposes of Policy ¶ 4(a)(i) through its trademark registration with the USPTO, and dating back to the February 20, 2004 date of filing. See Planetary Soc’y v. Rosillo, D2001-1228 (WIPO Feb. 12, 2002) (holding that the effective date of Complainant’s trademark rights date back to the application’s filing date); see also Thompson v. Zimmer, FA 190625 (Nat. Arb. Forum Oct. 27, 2003) (“As Complainant’s trademark application was subsequently approved by the U.S. Patent and Trademark Office, the relevant date for showing ‘rights’ in the mark for the purposes of Policy ¶ 4(a)(i) dates back to Complainant’s filing date.”). Complainant contends that Respondent’s <sensijet.com> domain name is identical to its SENSIJET mark. The <sensijet.com> domain name differs from Complainant’s mark in only one way: the generic top-level domain (“gTLD”) “.com” has been added to the mark. Because the addition of a gTLD like “.com” is not a distinguishing difference, the Panel finds that this change does not minimize or eliminate the resulting likelihood of confusion, and so Respondent’s disputed domain name is not sufficiently distinguished from Complainant’s mark pursuant to Policy ¶ 4(a)(i). See Snow Fun, Inc. v. O'Connor, FA 96578 (Nat. Arb. Forum Mar. 8, 2001) (finding that the domain name <termquote.com> is identical to the complainant’s TERMQUOTE mark); see also Blue Sky Software Corp. v. Digital Sierra, Inc., D2000-0165 (WIPO Apr. 27, 2000) (holding that the domain name <robohelp.com> is identical to the complainant’s registered ROBOHELP trademark, and that the "addition of .com is not a distinguishing difference"). The Panel finds that Policy ¶ 4(a)(i) has been satisfied. Rights or Legitimate Interests Complainant contends that Respondent lacks all rights and legitimate interests in the <sensijet.com> domain name. Under Policy ¶ 4(a)(ii), after the complainant makes a prima facie case against the respondent, the respondent then has the burden of showing evidence that it does have rights and legitimate interests in the disputed domain name. The Panel finds that Complainant has made a prima facie case under Policy ¶ 4(a)(ii). See G.D. Searle v. Martin Mktg., FA 118277 (Nat. Arb. Forum Oct. 1, 2002) (“Because Complainant’s Submission constitutes a prima facie case under the Policy, the burden effectively shifts to Respondent. Respondent’s failure to respond means that Respondent has not presented any circumstances that would promote its rights or legitimate interests in the subject domain name under Policy ¶ 4(a)(ii).”); see also Do The Hustle, LLC v. Tropic Web, D2000-0624 (WIPO Aug. 21, 2000) (holding that once the complainant asserts that the respondent has no rights or legitimate interests with respect to the domain, the burden shifts to the respondent to provide “concrete evidence that it has rights to or legitimate interests in the domain name at issue”). Complainant contends that Respondent is not commonly known by the <sensijet.com> domain name nor has it ever been the owner or licensee of the SENSIJET mark. The WHOIS record for the disputed domain name lists Respondent as “Russ Stringham c/o CompuCheap and Resco Enterprises.” This evidence, along with the fact that Respondent has failed to show any evidence contrary to Complainant’s contentions, compels the Panel to find that Respondent is not commonly known by the <sensijet.com> domain name pursuant to Policy ¶ 4(c)(ii). See Am. Online, Inc. v. World Photo Video & Imaging Corp., FA 109031 (Nat. Arb. Forum May 13, 2002) (finding that the respondent was not commonly known by <aolcamera.com> or <aolcameras.com> because the respondent was doing business as “Sunset Camera” and “World Photo Video & Imaging Corp.”); see also Compagnie de Saint Gobain v. Com-Union Corp., D2000-0020 (WIPO Mar. 14, 2000) (finding no rights or legitimate interest where the respondent was not commonly known by the mark and never applied for a license or permission from the complainant to use the trademarked name); see also Ian Schrager Hotels, L.L.C. v. Taylor, FA 173369 (Nat. Arb. Forum Sept. 25, 2003) (finding that without demonstrable evidence to support the assertion that a respondent is commonly known by a domain name, the assertion must be rejected). Respondent maintains a website at <sensijet.com> domain name that features links to websites offering Respondent’s computer goods and eBay consignment sale services. As Respondent is using Complainant’s entire mark within a domain name that redirects Internet visitors to websites doing Respondent’s business, the Panel finds that Respondent’s use of the <sensijet.com> domain name is neither a bona fide offering of goods or services under Policy ¶ 4(c)(i) nor a legitimate noncommercial or fair use under Policy ¶ 4(c)(iii). See eBay Inc. v. Hong, D2000-1633 (WIPO Jan. 18, 2001) (stating that the respondent’s use of the complainant’s entire mark in domain names makes it difficult to infer a legitimate use); see also Bank of Am. Corp. v. Nw. Free Cmty. Access, FA 180704 (Nat. Arb. Forum Sept. 30, 2003) (“Respondent's demonstrated intent to divert Internet users seeking Complainant's website to a website of Respondent and for Respondent's benefit is not a bona fide offering of goods or services under Policy ¶ 4(c)(i) and it is not a legitimate noncommercial or fair use under Policy ¶ 4(c)(iii).”). Respondent also makes an offer to sell the disputed domain name on the website which resolves from the disputed domain name. The Panel finds that this use of the <sensijet.com> domain name is evidence that Respondent has no rights or legitimate interests in the disputed domain name pursuant to Policy ¶ 4(a)(ii). See Mothers Against Drunk Driving v. Hyun-Jun Shin, FA 154098 (Nat. Arb. Forum May 27, 2003) (holding that under the circumstances, the respondent’s apparent willingness to dispose of its rights in the disputed domain name suggested that it lacked rights or legitimate interests in the domain name); see also Skipton Bldg. Soc’y v. Colman, D2000-1217 (WIPO Dec. 1, 2000) (finding no rights in a domain name where the respondent offered the infringing domain name for sale and the evidence suggests that anyone approaching this domain name through the worldwide web would be "misleadingly" diverted to other sites). The Panel finds that Policy ¶ 4(a)(ii) has been satisfied. Registration and Use in Bad Faith On the website that resolves from the <sensijet.com> domain name, Respondent has stated that the disputed domain name is for sale. The Panel finds that this willingness to sell the disputed domain names is evidence of Respondent’s registration and use of the disputed domain name in bad faith pursuant to Policy ¶ 4(b)(i). See Bank of Am. Corp. v. Nw. Free Cmty. Access, FA 180704 (Nat. Arb. Forum Sept. 30, 2003) (“Respondent's general offer of the disputed domain name registration for sale establishes that the domain name was registered in bad faith under Policy ¶ 4(b)(i).”); see also Am. Anti-Vivisection Soc’y v. “Infa dot Net” Web Serv., FA 95685 (Nat. Arb. Forum Nov. 6, 2000) (finding that “general offers to sell the domain name, even if no certain price is demanded, are evidence of bad faith”). Complainant contends that Respondent is using the disputed domain name to divert Internet customers from Complainant’s website to Respondent’s website that resolves from the disputed domain name, through the confusion caused by the identicality between the SENSIJET mark and the <sensijet.com> domain name. The Panel finds that Respondent’s use of the disputed domain name disrupts Complainant’s business, and is evidence of registration and use in bad faith pursuant to Policy ¶ 4(b)(iii). See Red Bull GmbH v. Gutch, D2000-0766 (WIPO Sept. 21, 2000) (finding that the respondent’s expected use of the domain name <redbull.org> would lead people to believe that the domain name was connected with the complainant, and thus is the equivalent to bad faith use); see also Surface Prot. Indus., Inc. v. Webposters, D2000-1613 (WIPO Feb. 5, 2001) (finding that, given the competitive relationship between the complainant and the respondent, the respondent likely registered the contested domain name with the intent to disrupt the complainant's business and create user confusion). Complainant also contends that Respondent is gaining commercially from this diversion, through the links to websites that offer Respondent’s goods and services. The Panel finds that this is an intentional use of the disputed domain name for commercial gain through a likelihood of confusion with Complainant’s mark, and so, pursuant to Policy ¶ 4(b)(iv), this use is also evidence of registration and use in bad faith. See AltaVista Co. v. Krotov, D2000-1091 (WIPO Oct. 25, 2000) (finding bad faith under Policy ¶ 4(b)(iv) where the respondent’s domain name resolved to a website that offered links to third-party websites that offered services similar to the complainant’s services and merely took advantage of Internet user mistakes); see also Computerized Sec. Sys., Inc. v. Hu, FA 157321 (Nat. Arb. Forum June 23, 2003) (finding that the respondent’s use of the <saflock.com> domain name to offer goods competing with the complainant’s illustrates the respondent’s bad faith registration and use of the domain name, evidence of bad faith registration and use pursuant to Policy ¶ 4(b)(iv)). The Panel finds that Policy ¶ 4(a)(iii) has been satisfied. DECISION Having established all three elements required under the ICANN Policy, the Panel concludes that relief shall be GRANTED. Accordingly, it is Ordered that the <sensijet.com> domain name be TRANSFERRED from Respondent to Complainant. James A. Carmody, Esq., Panelist Dated: June 4, 2008 Click Here to return to the main Domain Decisions Page. Click Here to return to our Home Page NATIONAL ARBITRATION FORUM

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