Westmore · UDRP DecisionBardahlproduct.com
The Panel ordered transfer of <bardahlproduct.com>. It found the domain confusingly similar to Complainant's BARDAHL mark, found Respondent lacked rights or legitimate interests, and found registration and use in bad faith based on a commercial website that prominently used Complainant's mark and logo while purporting to sell Complainant's products without clearly disclaiming affiliation.
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The Panel found that Respondent knew of Complainant and its rights because the site referred to Complainant's products and used its mark and logo. Respondent intentionally attracted Internet users for commercial gain by creating likely confusion regarding source, sponsorship, affiliation, or endorsement, thereby likely disrupting Complainant's business. The domain's similarity to Complainant's <bardahlpro.com> domain and the site's vague, likely false contact details provided further evidence of bad faith.
Result of record. The panel's reasoning and decisive facts behind each element are in the Intelligence dossier below.
DECISION Bardahl Manufacturing Corporation v. said jouan Claim Number: FA2403002091014 PARTIES Complainant is Bardahl Manufacturing Corporation ("Complainant"), represented by Corinne Zucker of Cozen O'Connor, Pennsylvania, USA. Respondent is said jouan ("Respondent"), Morocco. REGISTRAR AND DISPUTED DOMAIN NAME The domain name at issue is <bardahlproduct.com> ('the Domain Name'), registered with Wix.com Ltd. PANEL The undersigned certifies that they have acted independently and impartially and to the best of their knowledge have no known conflict in serving as Panelist in this proceeding. Dawn Osborne as Panelist. PROCEDURAL HISTORY Complainant submitted a Complaint to Forum electronically on March 29, 2024; Forum received payment on March 29, 2024. On April 4, 2024, Wix.com Ltd. confirmed by e-mail to Forum that the <bardahlproduct.com> Domain Name is registered with Wix.com Ltd. and that Respondent is the current registrant of the name. Wix.com Ltd. has verified that Respondent is bound by the Wix.com Ltd. registration agreement and has thereby agreed to resolve domain disputes brought by third parties in accordance with ICANN's Uniform Domain Name Dispute Resolution Policy (the "Policy"). On April 4, 2024, Forum served the Complaint and all Annexes, including a Written Notice of the Complaint, setting a deadline of April 24, 2024 by which Respondent could file a Response to the Complaint, via e-mail to all entities and persons listed on Respondent's registration as technical, administrative, and billing contacts, and to postmaster@bardahlproduct.com. Also on April 4, 2024, the Written Notice of the Complaint, notifying Respondent of the e-mail addresses served and the deadline for a Response, was transmitted to Respondent via post and fax, to all entities and persons listed on Respondent's registration as technical, administrative and billing contacts. Having received no response from Respondent, Forum transmitted to the parties a Notification of Respondent Default. On April 25, 2024 pursuant to Complainant's request to have the dispute decided by a single-member Panel, Forum appointed Dawn Osborne as Panelist. Having reviewed the communications records, the Administrative Panel (the "Panel") finds that Forum has discharged its responsibility under Paragraph 2(a) of the Rules for Uniform Domain Name Dispute Resolution Policy (the "Rules") "to employ reasonably available means calculated to achieve actual notice to Respondent" through submission of Electronic and Written Notices, as defined in Rule 1 and Rule 2. Therefore, the Panel may issue its decision based on the documents submitted and in accordance with the ICANN Policy, ICANN Rules, Forum's Supplemental Rules and any rules and principles of law that the Panel deems applicable, without the benefit of any response from Respondent. RELIEF SOUGHT Complainant requests that the Domain Name be transferred from Respondent to Complainant. PARTIES' CONTENTIONS A. Complainant The Complainant owns the trade mark BARDAHL registered in the USA for automotive related chemical products with first use recorded as 1953. It uses the domain names <bardahl.com> and <bardahlpro.com>. The Domain Name registered in 2023 is confusingly similar to the Complainant's trade mark containing it in its entirety and merely adding the generic term 'product' and the gTLD .com which does not prevent said confusing similarity between the Domain Name and the Complainant's mark. Respondent is not commonly known by the Domain Name and is not authorised by the Complainant. The web site connected with the Domain Name purports to sell the Complainant's products using the Complainant's mark in its logo form prominently, including in the site's masthead. Since Internet users will be duped into believing the Respondent's site is official this is not a legitimate bona fide offering of goods or services. It is registration and use in opportunistic bad faith to confuse Internet users and disrupt the Complainant's business in full knowledge of the rights of the Complainant. The Respondent's site gives vague/false contact details for the entity behind the site. B. Respondent Respondent failed to submit a Response in this proceeding. FINDINGS The Complainant owns the trade mark BARDAHL registered in the USA for automotive related chemical products with first use recorded as 1953. The Domain Name registered in 2023 has been used for a web site which purports to sell the Complainant's products using the Complainant's mark in its logo form prominently, including in the site's masthead. DISCUSSION Paragraph 15(a) of the Rules instructs this Panel to "decide a complaint on the basis of the statements and documents submitted and in accordance with the Policy, these Rules and any rules and principles of law that it deems applicable." Paragraph 4(a) of the Policy requires that Complainant must prove each of the following three elements to obtain an order that a domain name should be cancelled or transferred: (1) the domain name registered by Respondent is identical or confusingly similar to a trademark or service mark in which Complainant has rights; and (2) Respondent has no rights or legitimate interests in respect of the domain name; and (3) the domain name has been registered and is being used in bad faith. In view of Respondent's failure to submit a response, the Panel shall decide this administrative proceeding on the basis of Complainant's undisputed representations pursuant to paragraphs 5(f), 14(a) and 15(a) of the Rules and draw such inferences it considers appropriate pursuant to paragraph 14(b) of the Rules. The Panel is entitled to accept all reasonable allegations set forth in a complaint; however, the Panel may deny relief where a complaint contains mere conclusory or unsubstantiated arguments. See WIPO Jurisprudential Overview 3.0 at ¶ 4.3; see also eGalaxy Multimedia Inc. v. ON HOLD By Owner Ready To Expire, FA 157287 (Forum June 26, 2003) ("Because Complainant did not produce clear evidence to support its subjective allegations [. . .] the Panel finds it appropriate to dismiss the Complaint"). Identical and/or Confusingly Similar The Domain Name consists of the Complainant's BARDAHL mark (which is registered, inter alia, in the USA for automative related chemical products with first use recorded in the USA as 1953), the generic term 'product' and the gTLD .com. Previous panels have found confusing similarity when a respondent merely adds a generic term to a Complainant's mark. See PG&E Corp. v Anderson, D2000-1264 (WIPO Nov. 22, 2000) (finding that respondent does not by adding common descriptive or generic terms create new or different marks nor does it alter the underlying mark held by the Complainant). Accordingly the Panel holds that the addition of the generic term 'product' to the Complainant's trade mark in the Domain Name does not prevent confusing similarity between the Domain Name and the Complainant's mark. The gTLD .com does not serve to distinguish a domain name from a Complainant's mark. See Red Hat Inc v Haecke, FA 726010 (Forum July 24, 2006) (concluding that the redhat.org domain name is identical to the complainant's red hat mark because the mere addition of the gTLD was insufficient to differentiate the disputed domain name from the mark). Accordingly, the Panel holds that the Domain Name is confusingly similar to the Complainant's registered mark. As such the Panel holds that Paragraph 4(a)(i) of the Policy has been satisfied. Rights or Legitimate Interests The Complainant has not authorised the use of its mark. There is no evidence or reason to suggest the Respondent is, in fact, commonly known by the Domain Name. See Alaska Air Group, Inc. and its subsidiary, Alaska Airlines v. Song Bin, FA 1574905 (Forum Sept. 17, 2014) (holding that the respondent was not commonly known by the disputed domain name as demonstrated by the WHOIS information and based on the fact that the complainant had not licensed or authorized the respondent to use its ALASKA AIRLINES mark). The use of the web site is commercial so is not legitimate non commercial fair use. The web site attached to the Domain Name purports to sell the Complainant's products using the Complainant's mark prominently on the site including using it in logo form as a masthead without making it clear that it is not an official site of the Complainant. The Panel finds this use is confusing. As such it cannot amount to the bona fide offering of goods and services. See Am. Intl Group Inc v Benjamin FA 944242 (Forum May 11, 2007) (finding that the Respondent's use of a confusingly similar domain name to compete with the Complainant's business did not constitute a bona fide use of goods and services). The Respondent has not answered this Complaint or offered any explanation to rebut the prima facie case evidenced by the Complainant herein. As such the Panelist finds that the Respondent does not have rights or a legitimate interest in the Domain Name and that the Complainant has satisfied the second limb of the Policy. Registration and Use in Bad Faith In the opinion of the panelist the use made of the Domain Name in relation to the Respondent's site is confusing and disruptive in that visitors to the site might reasonably believe it is connected to or approved by the Complainant as it purports to offer the Complainant's products using the Complainant's mark prominently on the site including in logo form in its masthead without making it clear that it is not an official site. The reference to the Complainant's products on the Respondent's web site and use of the Complainant's logo shows that the Respondent is aware of the Complainant and its rights, business and products. Accordingly, the Panel holds that the Respondent has intentionally attempted to attract for commercial gain Internet users to his website by creating a likelihood of confusion with the Complainant's trade mark as to the source, sponsorship, affiliation or endorsement of the web site likely to disrupt the business of the Complainant. See Asbury Auto Group Inc v Tex. Int'l Prop Assocs, FA 958542 (Forum May 29, 2007) (finding that the respondent's use of the disputed domain name to compete with the complainant's business would likely lead to confusion amongst Internet users as to the sponsorship or affiliation of a competing business and was therefore evidence of bad faith and use). The Domain Name is also somewhat close to an official domain name used by the Complainant <bardahlpro.com>, which is likely to add to confusion. The Panel also notes the suspicious use of vague, likely false contact details on the Respondent's site also indicative of bad faith. As such, the Panelist believes that the Complainant has made out its case that the Domain Name was registered and used in bad faith and has satisfied the third limb of the Policy under paragraphs 4(b)(iii) and (iv). DECISION Having established all three elements required under the ICANN Policy, the Panel concludes that relief shall be GRANTED. Accordingly, it is Ordered that the <bardahlproduct.com> domain name be TRANSFERRED from Respondent to Complainant. Dawn Osborne, Panelist Dated: April 28, 2024 Click Here to return to the main Domain Decisions Page. Click Here to return to our Home Page
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