Westmore · UDRP DecisionTargetbalancenow.com
The Panel ordered transfer of <targetbalancenow.com>, finding it confusingly similar to Complainant’s registered TARGET mark, that Respondent lacked rights or legitimate interests, and that Respondent registered and used the domain in bad faith through a website passing itself off as Complainant for inferred fraudulent purposes.
The timeline behind targetbalancenow.com
Registration, the decision and the archived record of what this domain actually displayed — from public RDAP and the Internet Archive.
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The Panel found that Respondent selected a domain incorporating Complainant’s famous mark with the obvious intent to create confusion and used it to pass itself off as Complainant for inferred fraudulent purposes. This established bad-faith registration and use.
Result of record. The panel's reasoning and decisive facts behind each element are in the Intelligence dossier below.
NATIONAL ARBITRATION FORUM DECISION Target Brands, Inc. v. yumyoo yum Claim Number: FA2407002108641 PARTIES Complainant is Target Brands, Inc. ("Complainant"), United States, represented by Jeanette Eriksson of FairWinds Partners LLC, United States. Respondent is yumyoo yum ("Respondent"), United States. REGISTRAR AND DISPUTED DOMAIN NAME The domain name at issue is <targetbalancenow.com>, registered with CSL Computer Service Langenbach GmbH d/b/a joker.com. PANEL The undersigned certifies that he has acted independently and impartially and to the best of his knowledge has no known conflict in serving as Panelist in this proceeding. David E. Sorkin as Panelist. PROCEDURAL HISTORY Complainant submitted a Complaint to Forum electronically on July 29, 2024; Forum received payment on July 29, 2024. On July 31, 2024, CSL Computer Service Langenbach GmbH d/b/a joker.com confirmed by email to Forum that the <targetbalancenow.com> domain name is registered with CSL Computer Service Langenbach GmbH d/b/a joker.com and that Respondent is the current registrant of the name. CSL Computer Service Langenbach GmbH d/b/a joker.com has verified that Respondent is bound by the CSL Computer Service Langenbach GmbH d/b/a joker.com registration agreement and has thereby agreed to resolve domain disputes brought by third parties in accordance with ICANN's Uniform Domain Name Dispute Resolution Policy (the "Policy"). On August 1, 2024, Forum served the Complaint and all Annexes, including a Written Notice of the Complaint, setting a deadline of August 21, 2024 by which Respondent could file a Response to the Complaint, via email to all entities and persons listed on Respondent's registration as technical, administrative, and billing contacts, and to postmaster@targetbalancenow.com. Also on August 1, 2024, the Written Notice of the Complaint, notifying Respondent of the email addresses served and the deadline for a Response, was transmitted to Respondent via post and fax, to all entities and persons listed on Respondent's registration as technical, administrative, and billing contacts. Having received no response from Respondent, Forum transmitted to the parties a Notification of Respondent Default. On August 22, 2024, pursuant to Complainant's request to have the dispute decided by a single-member Panel, Forum appointed David E. Sorkin as Panelist. Having reviewed the communications records, the Administrative Panel (the "Panel") finds that Forum has discharged its responsibility under Paragraph 2(a) of the Rules for Uniform Domain Name Dispute Resolution Policy (the "Rules") "to employ reasonably available means calculated to achieve actual notice to Respondent" through submission of Electronic and Written Notices, as defined in Rule 1 and Rule 2. Therefore, the Panel may issue its decision based on the documents submitted and in accordance with the ICANN Policy, ICANN Rules, Forum's Supplemental Rules, and any rules and principles of law that the Panel deems applicable, without the benefit of any response from Respondent. RELIEF SOUGHT Complainant requests that the domain name be transferred from Respondent to Complainant. PARTIES' CONTENTIONS A. Complainant Complainant operates retail department stores and provides related products and services. Complainant has used the TARGET mark in connection with this business since 1962. Complainant has approximately 1,750 stores in the United States and offices in many other countries. Complainant owns longstanding United States trademark registrations for TARGET in both standard character and design form, along with registrations in other jurisdictions, and asserts that the TARGET mark is famous worldwide as a result of longstanding usage and promotion. The disputed domain name <targetbalancenow.com> was registered in May 2024. The name is registered to Respondent, although Respondent's identity is redacted from the public whois record. Until recently, the domain name was being used for a website entitled "Target Gift Card Balance | Target Balance Now" that prominently displayed Complainant's TARGET mark and logo, and included prompts for the user to enter a card number and other information. Complainant alleges that the website was designed to pass off as a legitimate site of Complainant's and enabled Respondent or others to steal the value stored on gift cards issued by Complainant. Complainant states that Respondent is not commonly known by the domain name and is not authorized to use Complainant's mark. Complainant contends on the above grounds that the disputed domain name <targetbalancenow.com> is confusingly similar to its TARGET mark; that Respondent lacks rights or legitimate interests in the disputed domain name; and that the disputed domain name was registered and is being used in bad faith. B. Respondent Respondent failed to submit a Response in this proceeding. FINDINGS The Panel finds that the disputed domain name is confusingly similar to a mark in which Complainant has rights; that Respondent lacks rights or legitimate interests in respect of the disputed domain name; and that the disputed domain name was registered and is being used in bad faith. DISCUSSION Paragraph 15(a) of the Rules instructs this Panel to "decide a complaint on the basis of the statements and documents submitted and in accordance with the Policy, these Rules and any rules and principles of law that it deems applicable." Paragraph 4(a) of the Policy requires that Complainant must prove each of the following three elements to obtain an order that a domain name should be cancelled or transferred: (1) the domain name registered by Respondent is identical or confusingly similar to a trademark or service mark in which Complainant has rights; and (2) Respondent has no rights or legitimate interests in respect of the domain name; and (3) the domain name has been registered and is being used in bad faith. In view of Respondent's failure to submit a response, the Panel shall decide this administrative proceeding on the basis of Complainant's undisputed representations pursuant to paragraphs 5(f), 14(a), and 15(a) of the Rules and draw such inferences it considers appropriate pursuant to paragraph 14(b) of the Rules. The Panel is entitled to accept all reasonable allegations set forth in a complaint; however, the Panel may deny relief where a complaint contains mere conclusory or unsubstantiated arguments. See WIPO Overview of WIPO Panel Views on Selected UDRP Questions, § 4.3 (3d ed. 2017), available at http://www.wipo.int/amc/en/domains/search/overview3.0/; UDRP Perspectives on Recent Jurisprudence, §§ 0.2, 0.8 (updated July 24, 2024), available at https://udrpperspectives.org/; see also eGalaxy Multimedia Inc. v. ON HOLD By Owner Ready To Expire, FA 157287 (Forum June 26, 2003) (dismissing complaint where complainant failed to "produce clear evidence to support its subjective allegations"). Identical and/or Confusingly Similar The disputed domain name <targetbalancenow.com> incorporates Complainant's registered TARGET trademark, adding the generic terms 'balance" and "now" and the ".com" top-level domain. These additions do not substantially diminish the similarity between the domain name and Complainant's mark. See, e.g., Target Brands, Inc. v. Jimmy Huang, FA 2044461 (Forum June 8, 2023) (finding <targetdealsnow.com> confusingly similar to TARGET); Target Brands, Inc. v. Jennifer Beyer, FA 1738027 (Forum July 31, 2017) (finding <targetbalance.com> confusingly similar to TARGET). The Panel considers the disputed domain name to be confusingly similar to a mark in which Complainant has rights. Rights or Legitimate Interests Under the Policy, the Complainant must first make a prima facie case that the Respondent lacks rights and legitimate interests in the disputed domain name, and then the burden shifts to the Respondent to come forward with concrete evidence of such rights or legitimate interests. See Hanna-Barbera Productions, Inc. v. Entertainment Commentaries, FA 741828 (Forum Aug. 18, 2006). The disputed domain name incorporates Complainant's registered mark without authorization. Its sole apparent use has been for a website that attempted to pass off as Complainant for what the Panel infers to be fraudulent purposes. Such conduct does not give rise to rights or legitimate interests under the Policy. See, e.g., Target Brands, Inc. v. Jugnu Kumar / Tinku Singh, FA 1935126 (Forum Apr. 7, 2021) (finding lack of rights or interests in similar circumstances); Target Brands, Inc. v. Laurel Lance, FA 1889924 (Forum May 8, 2020) (same); Target Brands, Inc. v. Jennifer Beyer, supra (same). Complainant has made a prima facie case that Respondent lacks rights and legitimate interests in the domain name, and Respondent has failed to come forward with any evidence of such rights or interests. Accordingly, the Panel finds that Complainant has sustained its burden of proving that Respondent lacks rights or legitimate interests in respect of the disputed domain name. Registration and Use in Bad Faith Finally, Complainant must show that the disputed domain name was registered and is being used in bad faith. Under paragraph 4(b)(iii) of the Policy, bad faith may be shown by evidence that Respondent registered the disputed domain name "primarily for the purpose of disrupting the business of a competitor." Under paragraph 4(b)(iv), bad faith may be shown by evidence that "by using the domain name, [Respondent] intentionally attempted to attract, for commercial gain, Internet users to [Respondent's] web site or other on-line location, by creating a likelihood of confusion with the complainant's mark as to the source, sponsorship, affiliation, or endorsement of [Respondent's] web site or location or of a product or service on [Respondent's] web site or location." Respondent registered a domain name incorporating and obviously intended to create confusion with Complainant's famous mark, and has used it to pass off as Complainant for what the Panel infers to be fraudulent purposes. Such conduct is indicative of bad faith registration and use under the Policy. See, e.g., Target Brands, Inc. v. Jugnu Kumar / Tinku Singh, supra (finding bad faith registration and use in similar circumstances); Target Brands, Inc. v. Laurel Lance, supra (same); Target Brands, Inc. v. Jennifer Beyer, supra (same). The Panel so finds. DECISION Having considered the three elements required under the ICANN Policy, the Panel concludes that relief shall be GRANTED. Accordingly, it is Ordered that the <targetbalancenow.com> domain name be TRANSFERRED from Respondent to Complainant. David E. Sorkin, Panelist Dated: August 22, 2024 Click Here to return to the main Domain Decisions Page. Click Here to return to our Home Page
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