Westmore · UDRP DecisionZillowprime.com
The Panel ordered transfer of <zillowprime.com>, finding it confusingly similar to Complainant’s registered ZILLOW mark, that Respondent lacked rights or legitimate interests, and that Respondent registered and used the domain in bad faith through a website attempting to pass itself off as affiliated with Complainant while promoting related or competing services.
The timeline behind zillowprime.com
Registration, the decision and the archived record of what this domain actually displayed — from public RDAP and the Internet Archive.
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The Panel found bad-faith registration and use because Respondent used privacy services to register a domain incorporating Complainant’s mark and used it for a website attempting to pass itself off as affiliated with Complainant to promote related or competing services.
Result of record. The panel's reasoning and decisive facts behind each element are in the Intelligence dossier below.
NATIONAL ARBITRATION FORUM DECISION MFTB Holdco, Inc. dba Zillow v. Privacy Department / IceNetworks Ltd Claim Number: FA2502002140316 PARTIES Complainant is MFTB Holdco, Inc. dba Zillow ("Complainant"), United States, represented by Fabricio Vayra of Perkins Coie LLP, United States. Respondent is Privacy Department / IceNetworks Ltd ("Respondent"), Iceland. REGISTRAR AND DISPUTED DOMAIN NAME The domain name at issue is <zillowprime.com>, registered with Internet Domain Service BS Corp. PANEL The undersigned certifies that he has acted independently and impartially and to the best of his knowledge has no known conflict in serving as Panelist in this proceeding. David E. Sorkin as Panelist. PROCEDURAL HISTORY Complainant submitted a Complaint to Forum electronically on February 14, 2025; Forum received payment on February 14, 2025. On February 17, 2025, Internet Domain Service BS Corp confirmed by email to Forum that the <zillowprime.com> domain name is registered with Internet Domain Service BS Corp and that Respondent is the current registrant of the name. Internet Domain Service BS Corp has verified that Respondent is bound by the Internet Domain Service BS Corp registration agreement and has thereby agreed to resolve domain disputes brought by third parties in accordance with ICANN's Uniform Domain Name Dispute Resolution Policy (the "Policy"). On February 17, 2025, Forum served the Complaint and all Annexes, including a Written Notice of the Complaint, setting a deadline of March 10, 2025 by which Respondent could file a Response to the Complaint, via email to all entities and persons listed on Respondent's registration as technical, administrative, and billing contacts, and to postmaster@zillowprime.com. Also on February 17, 2025, the Written Notice of the Complaint, notifying Respondent of the email addresses served and the deadline for a Response, was transmitted to Respondent via post and fax, to all entities and persons listed on Respondent's registration as technical, administrative, and billing contacts. Having received no response from Respondent, Forum transmitted to the parties a Notification of Respondent Default. On March 11, 2025, pursuant to Complainant's request to have the dispute decided by a single-member Panel, Forum appointed David E. Sorkin as Panelist. Having reviewed the communications records, the Administrative Panel (the "Panel") finds that Forum has discharged its responsibility under Paragraph 2(a) of the Rules for Uniform Domain Name Dispute Resolution Policy (the "Rules") "to employ reasonably available means calculated to achieve actual notice to Respondent" through submission of Electronic and Written Notices, as defined in Rule 1 and Rule 2. Therefore, the Panel may issue its decision based on the documents submitted and in accordance with the ICANN Policy, ICANN Rules, Forum's Supplemental Rules, and any rules and principles of law that the Panel deems applicable, without the benefit of any response from Respondent. RELIEF SOUGHT Complainant requests that the domain name be transferred from Respondent to Complainant. PARTIES' CONTENTIONS A. Complainant Complainant offers consumers information and services associated with selling, buying, renting, and financing real estate. Complainant has used the ZILLOW mark in connection with real estate marketplace services since at least as early as 2006, and asserts that the mark has become famous. Complainant owns longstanding trademark registrations for ZILLOW in standard character form in the United States and the European Union. The disputed domain name <zillowprime.com> was registered in December 2024. The name is registered in the name of a privacy registration service on behalf of Respondent. The domain name is being used for a website titled "Zillow – Zillow Prime Real Estate" that promotes purported property development services under the name "Construction Builder." Complainant states that Respondent is not commonly known by the domain name and is not authorized to use Complainant's mark. Complainant contends on the above grounds that the disputed domain name <zillowprime.com> is confusingly similar to its ZILLOW mark; that Respondent lacks rights or legitimate interests in the disputed domain name; and that the disputed domain name was registered and is being used in bad faith. B. Respondent Respondent failed to submit a Response in this proceeding. FINDINGS The Panel finds that the disputed domain name is confusingly similar to a mark in which Complainant has rights; that Respondent lacks rights or legitimate interests in respect of the disputed domain name; and that the disputed domain name was registered and is being used in bad faith. DISCUSSION Paragraph 15(a) of the Rules instructs this Panel to "decide a complaint on the basis of the statements and documents submitted and in accordance with the Policy, these Rules and any rules and principles of law that it deems applicable." Paragraph 4(a) of the Policy requires that Complainant must prove each of the following three elements to obtain an order that a domain name should be cancelled or transferred: (1) the domain name registered by Respondent is identical or confusingly similar to a trademark or service mark in which Complainant has rights; and (2) Respondent has no rights or legitimate interests in respect of the domain name; and (3) the domain name has been registered and is being used in bad faith. In view of Respondent's failure to submit a response, the Panel shall decide this administrative proceeding on the basis of Complainant's undisputed representations pursuant to paragraphs 5(f), 14(a), and 15(a) of the Rules and draw such inferences it considers appropriate pursuant to paragraph 14(b) of the Rules. The Panel is entitled to accept all reasonable allegations set forth in a complaint; however, the Panel may deny relief where a complaint contains mere conclusory or unsubstantiated arguments. See WIPO Overview of WIPO Panel Views on Selected UDRP Questions, § 4.3 (3d ed. 2017), available at http://www.wipo.int/amc/en/domains/search/overview3.0/; UDRP Perspectives on Recent Jurisprudence, §§ 0.2, 0.8 (updated Jan. 15, 2025), available at https://udrpperspectives.org/; see also eGalaxy Multimedia Inc. v. ON HOLD By Owner Ready To Expire, FA 157287 (Forum June 26, 2003) (dismissing complaint where complainant failed to "produce clear evidence to support its subjective allegations"). Identical and/or Confusingly Similar The disputed domain name <zillowprime.com> incorporates Complainant's registered ZILLOW trademark, adding the generic term "prime" and the ".com" top-level domain. These additions do not substantially diminish the similarity between the domain name and Complainant's mark. See, e.g., MFTB Holdco, Inc. dba Zillow v. Sanjay Mark, FA 2130738 (Forum Jan. 14, 2025) (finding <zillowclone.com> confusingly similar to ZILLOW); MFTB Holdco, Inc. dba Zillow v. Bennett Liss, FA 2100309 (Forum June 26, 2024) (finding <zillowwholesale.com> confusingly similar to ZILLOW); Expedia, Inc. v. Davinder Azad, FA 2066080 (Forum Nov. 10, 2023) (finding <expediaprime.com> confusingly similar to EXPEDIA); Hashkey Digital Asset Group Ltd. v. Yan Chang Xin, FA 1939997 (Forum May 3, 2021) (finding <hashkeyprime.com> confusingly similar to HASHKEY). The Panel considers the disputed domain name to be confusingly similar to a mark in which Complainant has rights. Rights or Legitimate Interests Under the Policy, the Complainant must first make a prima facie case that the Respondent lacks rights and legitimate interests in the disputed domain name, and then the burden shifts to the Respondent to come forward with concrete evidence of such rights or legitimate interests. See Hanna-Barbera Productions, Inc. v. Entertainment Commentaries, FA 741828 (Forum Aug. 18, 2006). The disputed domain name incorporates Complainant's registered mark without authorization. Its sole apparent use has been for a website that attempts to pass off as being affiliated with Complainant to promote related or competing services. Such use does not give rise to rights or legitimate interests under the Policy. See, e.g., MFTB Holdco, Inc. dba Zillow v. Sanjay Mark, supra (finding lack of rights or interests in similar circumstances); MFTB Holdco, Inc. dba Zillow v. Bennett Liss, supra (same). Complainant has made a prima facie case that Respondent lacks rights and legitimate interests in the domain name, and Respondent has failed to come forward with any evidence of such rights or interests. Accordingly, the Panel finds that Complainant has sustained its burden of proving that Respondent lacks rights or legitimate interests in respect of the disputed domain name. Registration and Use in Bad Faith Finally, Complainant must show that the disputed domain name was registered and is being used in bad faith. Under paragraph 4(b)(iii) of the Policy, bad faith may be shown by evidence that Respondent registered the disputed domain name "primarily for the purpose of disrupting the business of a competitor." Under paragraph 4(b)(iv), bad faith may be shown by evidence that "by using the domain name, [Respondent] intentionally attempted to attract, for commercial gain, Internet users to [Respondent's] web site or other on-line location, by creating a likelihood of confusion with the complainant's mark as to the source, sponsorship, affiliation, or endorsement of [Respondent's] web site or location or of a product or service on [Respondent's] web site or location." Respondent used a privacy service to register a domain name incorporating Complainant's registered mark, supplying the name and contact information for what the Panel infers to be another privacy registration service for the underlying registration information. Respondent is using the domain name for a website that attempts to pass off as being affiliated with Complainant to promote related or competing services. Such circumstances are indicative of bad faith registration and use under the Policy. See, e.g., MFTB Holdco, Inc. dba Zillow v. Sanjay Mark, supra (finding bad faith where domain name was used to promote related or competing services); MFTB Holdco, Inc. dba Zillow v. Bennett Liss, supra (same); Carnival Corp. v. Domain Privacy / Domain Name Privacy Inc., FA 2127387 (Forum Dec. 26, 2024) (finding bad faith registration and use where domain name was registered using multiple privacy registration services and used to display links to competing services); Philip Morris USA Inc. v. Domain Privacy / Domain Name Privacy Inc., FA 2122805 (Forum Nov. 26, 2024) (same). The Panel finds that the disputed domain name was registered and is being used in bad faith. DECISION Having considered the three elements required under the ICANN Policy, the Panel concludes that relief shall be GRANTED. Accordingly, it is Ordered that the <zillowprime.com> domain name be TRANSFERRED from Respondent to Complainant. David E. Sorkin, Panelist Dated: March 11, 2025 Click Here to return to the main Domain Decisions Page. Click Here to return to our Home Page
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