Westmore · UDRP DecisionZillow-support.live
The Panel ordered transfer of <zillow-support.live>, finding it confusingly similar to Complainant’s ZILLOW mark, that Respondent lacked rights or legitimate interests, and that the impersonation and apparent phishing use established bad-faith registration and use.
The timeline behind zillow-support.live
Registration, the decision and the archived record of what this domain actually displayed — from public RDAP and the Internet Archive.
Westmore reconstructs the full history behind zillow-support.live — from public RDAP and the Internet Archive — as part of UDRP Intelligence:
The website impersonated Complainant and used its mark and logo for an apparent phishing scheme, demonstrating knowledge of Complainant’s rights. The Panel found intentional attraction for commercial gain through confusion, disruption, phishing, and involvement in a pattern of bad-faith registrations.
Result of record. The panel's reasoning and decisive facts behind each element are in the Intelligence dossier below.
NATIONAL ARBITRATION FORUM DECISION MFTB Holdco, Inc. v. Phoebe Heidenreich Claim Number: FA2601002198010 PARTIES Complainant is MFTB Holdco, Inc. ("Complainant"), represented by William Schultz of Merchant & Gould, Minnesota, USA. Respondent is Phoebe Heidenreich ("Respondent"), New York, USA. REGISTRAR AND DISPUTED DOMAIN NAME The domain name at issue is <zillow-support.live> ('the Domain Name'), registered with PDR Ltd. d/b/a PublicDomainRegistry.com. PANEL The undersigned certifies that they have acted independently and impartially and to the best of their knowledge have no known conflict in serving as Panelist in this proceeding. Dawn Osborne as Panelist. PROCEDURAL HISTORY Complainant submitted a Complaint to Forum electronically on January 5, 2026; Forum received payment on January 5, 2026. On January 6, 2026, PDR Ltd. d/b/a PublicDomainRegistry.com confirmed by e-mail to Forum that the <zillow-support.live> Domain Name is registered with PDR Ltd. d/b/a PublicDomainRegistry.com and that Respondent is the current registrant of the name. PDR Ltd. d/b/a PublicDomainRegistry.com has verified that Respondent is bound by the PDR Ltd. d/b/a PublicDomainRegistry.com registration agreement and has thereby agreed to resolve domain disputes brought by third parties in accordance with ICANN's Uniform Domain Name Dispute Resolution Policy (the "Policy"). On January 6, 2026, Forum served the Complaint and all Annexes, including a Written Notice of the Complaint, setting a deadline of January 26, 2026 by which Respondent could file a Response to the Complaint, via e-mail to all entities and persons listed on Respondent's registration as technical, administrative, and billing contacts, and to postmaster@zillow-support.live. Also on January 6, 2026, the Written Notice of the Complaint, notifying Respondent of the e-mail addresses served and the deadline for a Response, was transmitted to Respondent via post and fax, to all entities and persons listed on Respondent's registration as technical, administrative and billing contacts. Having received no response from Respondent, Forum transmitted to the parties a Notification of Respondent Default. On January 27, 2026 pursuant to Complainant's request to have the dispute decided by a single-member Panel, Forum appointed Dawn Osborne as Panelist. Having reviewed the communications records, the Administrative Panel (the "Panel") finds that Forum has discharged its responsibility under Paragraph 2(a) of the Rules for Uniform Domain Name Dispute Resolution Policy (the "Rules") "to employ reasonably available means calculated to achieve actual notice to Respondent" through submission of Electronic and Written Notices, as defined in Rule 1 and Rule 2. Therefore, the Panel may issue its decision based on the documents submitted and in accordance with the ICANN Policy, ICANN Rules, Forum's Supplemental Rules and any rules and principles of law that the Panel deems applicable, without the benefit of any response from Respondent. RELIEF SOUGHT Complainant requests that the Domain Name be transferred from Respondent to Complainant. PARTIES' CONTENTIONS A. Complainant The Complainant is the owner of the trade mark ZILLOW, registered in the USA for real estate services since 2006. The Domain Name registered in 2025 is confusingly similar to the Complainant's mark adding the generic word 'support', a hyphen and the gTLD .live which do not prevent such confusing similarity. Respondent has no rights or legitimate interests in the Domain Name, is not commonly known by it and is not authorised by the Complainant. The Domain Name has been used for fraudulent purposes for a site bearing the Complainant's trade mark and its logo as a masthead purporting to be an official site of the Complainant with a verification screen collecting credit card details which cannot be legitimate. This is registration and use in bad faith diverting and confusing Internet users designed to disrupt the Complainant's business in full knowledge of the Complainant and its rights. Phishing is bad faith per se. The Complainant notes that the Domain Name was registered one day after the Complainant filed a UDRP Complaint in relation to two domain names continuing its ZILLOW mark against a differently named Respondent which was pointing to identical content and believes it is likely that the Respondent in this case is also behind the previous registrations. B. Respondent Respondent failed to submit a Response in this proceeding. FINDINGS The Complainant is the owner of the trade mark ZILLOW, registered in the USA for real estate services since 2006. The Domain Name registered in 2025 has been used for a site bearing the Complainant's trade mark and its logo as a masthead purporting to be an official site of the Complainant with a verification screen collecting credit card details. DISCUSSION Paragraph 15(a) of the Rules instructs this Panel to "decide a complaint on the basis of the statements and documents submitted and in accordance with the Policy, these Rules and any rules and principles of law that it deems applicable." Paragraph 4(a) of the Policy requires that Complainant must prove each of the following three elements to obtain an order that a domain name should be cancelled or transferred: (1) the domain name registered by Respondent is identical or confusingly similar to a trademark or service mark in which Complainant has rights; and (2) Respondent has no rights or legitimate interests in respect of the domain name; and (3) the domain name has been registered and is being used in bad faith. In view of Respondent's failure to submit a response, the Panel shall decide this administrative proceeding on the basis of Complainant's undisputed representations pursuant to paragraphs 5(f), 14(a) and 15(a) of the Rules and draw such inferences it considers appropriate pursuant to paragraph 14(b) of the Rules. The Panel is entitled to accept all reasonable allegations set forth in a complaint; however, the Panel may deny relief where a complaint contains mere conclusory or unsubstantiated arguments. See WIPO Jurisprudential Overview 3.0 at ¶ 4.3; see also eGalaxy Multimedia Inc. v. ON HOLD By Owner Ready To Expire, FA 157287 (Forum June 26, 2003) ("Because Complainant did not produce clear evidence to support its subjective allegations [. . .] the Panel finds it appropriate to dismiss the Complaint"). Identical and/or Confusingly Similar The Domain Name consists of the Complainant's ZILLOW mark (which is registered in USA for real estate services since 2006), a hyphen, the generic word 'support' and the gTLD .live. Adding a hyphen does not prevent confusing similarity between the Domain Name and the Complainant's mark. See Health Devices Corp. v Aspen STC, FA 158254 (Forum July 1, 2003) ("the addition of punctuation marks such as hyphens is irrelevant in the determination of confusing similarity pursuant to Policy 4 (a)(i)."). Previous panels have found confusing similarity when a respondent merely adds a generic term to a Complainant's mark. See PG&E Corp. v Anderson, D2000-1264 (WIPO Nov. 22, 2000) (finding that respondent does not by adding common descriptive or generic terms create new or different marks nor does it alter the underlying mark held by the Complainant). The Panel agrees that the addition of the generic word 'support' to the Complainant's mark does not prevent confusing similarity between the Domain Name and the Complainant's trade mark pursuant to the Policy. The gTLD .live does not serve to distinguish a Domain Name from a Complainant's mark. See Red Hat Inc v Haecke, FA 726010 (Forum July 24, 2006) (concluding that the redhat.org domain name is identical to the complainant's red hat mark because the mere addition of the gTLD was insufficient to differentiate the disputed domain name from the mark). Accordingly, the Panel holds that the Domain Name is confusingly similar to the Complainant's registered mark. As such the Panel holds that Paragraph 4(a)(i) of the Policy has been satisfied. Rights or Legitimate Interests The Complainant has not authorised the use of its mark. There is no evidence or reason to suggest the Respondent is commonly known by the Domain Name. See Alaska Air Group, Inc. and its subsidiary, Alaska Airlines v. Song Bin, FA 1574905 (Forum Sept. 17, 2014) (holding that the respondent was not commonly known by the disputed domain name as demonstrated by the WHOIS information and based on the fact that the complainant had not licensed or authorized the respondent to use its ALASKA AIRLINES mark). The web site attached to the Domain Name uses the Complainant's mark in its logo form as a masthead so that the Respondent's site appears to be an official site of the Complainant in relation to a verification screen and apparent phishing scheme. The Panel finds this use is deceptive and passing off. As such it cannot amount to the bona fide offering of goods and services. See iFinex Inc. v Yuri Heifetz/Genie-Solution, FA 1789385 (Forum July 9, 2018) (holding that the respondent's purporting to be a site of the complainant in order to cause existing or potential customers of the complainant's to believe they are dealing with the complainant is prima facie evidence of the respondent's lack of rights and legitimate interests in the disputed domain name). See also Bittrex, Inc. v. Caroline Alves Maia, FA 1796113 (Forum Aug. 6, 2018) (finding the respondent's attempt to pass itself off as the complainant was not a bona fide offering of goods or services pursuant to Policy ¶ 4(c)(i), or a legitimate noncommercial or fair use pursuant to Policy ¶ 4(c)(iii) when the respondent used the disputed domain name to present users with a website using deceptively similar trade dress). The purpose of the site appears to be phishing which cannot be a bona fide offering of goods and services or a legitimate noncommercial fair use. (See DaVita Inc. v Cynthia Rochelo, FA 1738034 (Forum July 20, 2017) finding that "Passing off in furtherance of a phishing scheme is not considered a bona fide offering of goods or services or legitimate non commercial or fair use"). See Ripple Labs Inc. v. Jessie McKoy / Ripple Reserve Fund, FA 1790949 (Forum July 9, 2018) (finding the respondent did not use the domain name to make a bona fide offering of goods or services per Policy ¶ 4(c)(i) or for a legitimate noncommercial or fair use per Policy ¶ 4(c)(iii) where the website resolving from the disputed domain name featured the complainant's mark). The Respondent has not answered this Complaint or rebutted the prima facie case evidenced by the Complainant as set out herein. As such the Panelist finds that the Respondent does not have rights or a legitimate interest in the Domain Name and that the Complainant has satisfied the second limb of the Policy. Registration and Use in Bad Faith In the opinion of the panelist the use made of the Domain Name in relation to the Respondent's site is confusing and disruptive in that visitors to the site might reasonably believe it is connected to or approved by the Complainant as it purports to be an official web site of the Complainant using the Complainant's mark and logo as a masthead over a verification screen for apparent phishing purposes. The use of the Complainant's logo shows that the Respondent is aware of the Complainant and its rights, business and services. Accordingly, the Panel holds that the Respondent has intentionally attempted to attract for commercial gain Internet users to her website by creating a likelihood of confusion with the Complainant's trade mark as to the source, sponsorship, affiliation or endorsement of the web site or services offered on it likely to disrupt the business of the Complainant. See Allianz of AM. Corp v Bond, FA 680624 (Forum June 2, 2006) (finding bad faith registration and use where the respondent was diverting Internet users searching for the complainant to its own website). Further, phishing is evidence of bad faith registration and use within the Policy 4 (a)(iii) See Klabzuba Oil & Gas, Inc v LAKHPAT SINGH BHANDARI, FA 1625750 (Forum July 17, 2015). It is also likely that the Respondent is behind the previous UDRP case filed by the Respondent as the Domain Name was registered one day after the Complainant filed its complaint in the previous case and the domain names previously complained of pointed to identical content showing the Respondent is also involved in a pattern of bad faith registrations. As such, the Panelist believes that the Complainant has made out its case that the Domain Name was registered and used in bad faith and has satisfied the third limb of the Policy under Paragraphs 4(b)(ii), (iii) and (iv). DECISION Having established all three elements required under the ICANN Policy, the Panel concludes that relief shall be GRANTED. Accordingly, it is Ordered that the <zillow-support.live> domain name be TRANSFERRED from Respondent to Complainant. Dawn Osborne, Panelist Dated: January 27, 2026 Click Here to return to the main Domain Decisions Page. Click Here to return to our Home Page
Source of record: FORUM . Reproduced for research; FORUM is the authoritative source.
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