Westmore · UDRP decision
FORUM · Case No. FA2602002204939

Kingshawaiian.one

TransferFORUM-indexed · informational, not legal advice

The Panel ordered transfer of <kingshawaiian.one>, finding it confusingly similar to Complainant's KING'S HAWAIIAN mark, that Respondent lacked rights or legitimate interests, and that passive holding constituted bad-faith registration and use given the well-known mark, Respondent's default, use of a privacy service, and the lack of a plausible legitimate use.

Outcome
Transfer
At a glance
Provider
FORUM
Outcome
Transfer
Decision date
2026-03-11
Panelist(s)
Richard Hill
Complainant
King’s Hawaiian Holding Company, Inc.
Respondent
Joseph / [dRIME] [OMNX Inc.]
Counsel
Brian M. Wheeler
Law firm
Atkinson, Andelson, Loya, Ruud & Romo
Disputed domain(s)
kingshawaiian.one
Citation weightrelies on 11 authorities
Domain history UDRP Intelligence

The timeline behind kingshawaiian.one

Registration, the decision and the archived record of what this domain actually displayed — from public RDAP and the Internet Archive.

Westmore reconstructs the full history behind kingshawaiian.one — from public RDAP and the Internet Archive — as part of UDRP Intelligence:

Registration → decision → today timeline
Archived Wayback evidence of what the site showed
Registry bad-faith signals
The live current registrant
Available in UDRP Intelligence
Verified public record
Outcome & remedy
Complaint granted. Panel ordered transfer of kingshawaiian.one.
Reverse Domain Name Hijacking
No RDNH raised.
Westmore Insight

The Panel inferred bad faith from passive holding under the totality of the circumstances. The mark was well known, no plausible legitimate use was apparent, Respondent defaulted, and Respondent used a privacy service to conceal its identity.

The three-part test
Identical or confusingly similarMet
Rights or legitimate interestsMet
Registered and used in bad faithMet

Result of record. The panel's reasoning and decisive facts behind each element are in the Intelligence dossier below.

Related decisions
Case details
Provider
FORUM
Outcome
Transfer
Decision date
2026-03-11
Panel
Richard Hill
Full decision
10 min read · hosted by Westmore

NATIONAL ARBITRATION FORUM DECISION King's Hawaiian Holding Company, Inc. v. Joseph / [dRIME] [OMNX Inc.] Claim Number: FA2602002204939 PARTIES Complainant is King's Hawaiian Holding Company, Inc. ("Complainant"), represented by Brian M. Wheeler of Atkinson, Andelson, Loya, Ruud & Romo, California, USA. Respondent is Joseph / [dRIME] [OMNX Inc.] ("Respondent"), Wyoming, USA. REGISTRAR AND DISPUTED DOMAIN NAME The domain name at issue is <kingshawaiian.one>, registered with Porkbun LLC. PANEL The undersigned certifies that they have acted independently and impartially and to the best of their knowledge have no known conflict in serving as Panelist in this proceeding. Richard Hill as Panelist. PROCEDURAL HISTORY Complainant submitted a Complaint to Forum electronically on February 11, 2026; Forum received payment on February 11, 2026. On February 13, 2026, Porkbun LLC confirmed by e-mail to Forum that the <kingshawaiian.one> domain name is registered with Porkbun LLC and that Respondent is the current registrant of the name. Porkbun LLC has verified that Respondent is bound by the Porkbun LLC registration agreement and has thereby agreed to resolve domain disputes brought by third parties in accordance with ICANN's Uniform Domain Name Dispute Resolution Policy (the "Policy"). On February 18, 2026, Forum served the Complaint and all Annexes, including a Written Notice of the Complaint, setting a deadline of March 10, 2026 by which Respondent could file a Response to the Complaint, via e-mail to all entities and persons listed on Respondent's registration as technical, administrative, and billing contacts, and to postmaster@kingshawaiian.one. Also on February 18, 2026, the Written Notice of the Complaint, notifying Respondent of the e-mail addresses served and the deadline for a Response, was transmitted to Respondent via post and fax, to all entities and persons listed on Respondent's registration as technical, administrative and billing contacts. Having received no response from Respondent, Forum transmitted to the parties a Notification of Respondent Default. On March 11, 2026, pursuant to Complainant's request to have the dispute decided by a single-member Panel, Forum appointed Richard Hill as Panelist. Having reviewed the communications records, the Administrative Panel (the "Panel") finds that Forum has discharged its responsibility under Paragraph 2(a) of the Rules for Uniform Domain Name Dispute Resolution Policy (the "Rules") "to employ reasonably available means calculated to achieve actual notice to Respondent" through submission of Electronic and Written Notices, as defined in Rule 1 and Rule 2. Therefore, the Panel may issue its decision based on the documents submitted and in accordance with the ICANN Policy, ICANN Rules, Forum's Supplemental Rules and any rules and principles of law that the Panel deems applicable, without the benefit of any response from Respondent. RELIEF SOUGHT Complainant requests that the domain name be transferred from Respondent to Complainant. PARTIES' CONTENTIONS A. Complainant Complainant states that it is a market-leading provider of rolls, bread, and other baked goods and bakery and restaurant services. A family-owned business, Complainant has made and sold KING'S HAWAIIAN Original Hawaiian Sweet Rolls and other baked goods under the KING'S HAWAIIAN mark for decades. Complainant has heavily promoted its mark through various marketing channels and operates its official website at <kingshawaiian.com>. Complainant asserts rights in the mark KING'S HAWAIIAN through its registration in the United States in 1983. The mark is well known. Complainant alleges that the disputed domain name is confusingly similar to its KING'S HAWAIIAN mark because it incorporates the mark in its entirety (minus the apostrophe) and merely adds the ".one" generic top-level domain ("gTLD"). According to Complainant, Respondent lacks rights and legitimate interests in the disputed domain name. Respondent is not authorized to use Complainant's mark and is not commonly known by the disputed domain name. Respondent does not use the disputed domain name to make a bona fide offering of goods or services, or a legitimate noncommercial or fair use. Instead, the disputed domain name is not being used. Further, says Complainant, Respondent registered and uses the disputed domain name in bad faith. The disputed domain name is not being used. B. Respondent Respondent failed to submit a Response in this proceeding. FINDINGS Complainant owns the mark KING'S HAWAIIAN, with rights dating back to 1983, and uses it to provide rolls, bread, and other baked goods and bakery and restaurant services. The mark is well known. The disputed domain name was registered in 2026. Complainant has not licensed or otherwise authorized Respondent to use its mark. The disputed domain name is not being used. DISCUSSION Paragraph 15(a) of the Rules instructs this Panel to "decide a complaint on the basis of the statements and documents submitted and in accordance with the Policy, these Rules and any rules and principles of law that it deems applicable." Paragraph 4(a) of the Policy requires that Complainant must prove each of the following three elements to obtain an order that a domain name should be cancelled or transferred: (1) the domain name registered by Respondent is identical or confusingly similar to a trademark or service mark in which Complainant has rights; and (2) Respondent has no rights or legitimate interests in respect of the domain name; and (3) the domain name has been registered and is being used in bad faith. In view of Respondent's failure to submit a response, the Panel shall decide this administrative proceeding on the basis of Complainant's undisputed representations pursuant to paragraphs 5(f), 14(a) and 15(a) of the Rules and draw such inferences it considers appropriate pursuant to paragraph 14(b) of the Rules. The Panel is entitled to accept all reasonable allegations set forth in a complaint; however, the Panel may deny relief where a complaint contains mere conclusory or unsubstantiated arguments. See WIPO Jurisprudential Overview 3.0 at ¶ 4.3; see also eGalaxy Multimedia Inc. v. ON HOLD By Owner Ready To Expire, FA 157287 (Forum June 26, 2003) ("Because Complainant did not produce clear evidence to support its subjective allegations [. . .] the Panel finds it appropriate to dismiss the Complaint"). Identical and/or Confusingly Similar The disputed domain name incorporates Complainant's KING'S HAWAIIAN mark in its entirety (minus the apostrophe) and merely adds the ".one" generic top-level domain ("gTLD"). This does not distinguish the disputed domain name from the mark under Policy ¶ 4(a)(i). See Dell Inc. v. Protection of Private Person, FA 1681432 (Forum Aug. 1, 2016) ("A TLD (whether a gTLD, sTLD or ccTLD) is disregarded under a Policy ¶ 4(a)(i) analysis because domain name syntax requires TLDs"); see also Abbott Labs v. Whois Svc., FA 1254682 (Forum May 14, 2009) ("the addition of a gTLD is irrelevant in distinguishing a disputed domain name from a registered mark"); see also Twitter, Inc. v. Jie, FA 1919786 (Forum Dec. 9, 2020) ("The Panel considers the disputed domain name [<twitter.luxe>] to be identical to Complainant's registered [TWITTER] trademark"); see also Mrs. World Pageants, Inc. v. Crown Promotions, FA 94321 (Forum Apr. 24, 2000) (finding that punctuation is not significant in determining the similarity of a domain name and mark). Thus the Panel finds that the disputed domain name is confusingly similar to Complainant's mark under Policy ¶ 4(a)(i). Rights or Legitimate Interests Complainant has not authorized Respondent to use its mark. Under Policy ¶ 4(c)(ii), the Panel may look to the WHOIS information to determine whether Respondent is commonly known by the disputed domain name. See Chevron Intellectual Property LLC v. Fred Wallace, FA1 1626022 (Forum July 27, 2015) (finding that the respondent was not commonly known by the <chevron-europe.com> domain name under Policy ¶ 4(c)(ii), as the WHOIS information named "Fred Wallace" as registrant of the disputed domain name). The WHOIS information on record lists "Joseph / [dRIME] [OMNX Inc.]" as the registrant name. Therefore, the Panel concludes that Respondent is not commonly known by the disputed domain name. The disputed domain name is not being used. Failure to make an active use of a domain name demonstrates that Respondent is not using the disputed domain name for a bona fide offering of goods or services or a legitimate noncommercial fair use. See Bloomberg L.P. v. SC Media Servs. & Info. SRL, FA 296583 (Forum Sept. 2, 2004) ("Respondent is wholly appropriating Complainant's mark and is not using the <bloomberg.ro> domain name in connection with an active website. The Panel finds that the failure to make an active use of a domain name that is identical to Complainant's mark is not a bona fide offering of goods or services pursuant to Policy ¶ 4(c)(i) and it is not a legitimate noncommercial or fair use of the domain name pursuant to Policy ¶ 4(c)(iii)."). Therefore, the Panel finds that Respondent is not using the disputed domain name to make a bona fide offering of goods or services pursuant to Policy ¶ 4(c)(i), or a legitimate noncommercial or fair use pursuant to Policy ¶ 4(c)(iii). And the Panel finds that Respondent does not have rights or legitimate interests in the disputed domain name. Registration and Use in Bad Faith Respondent (who did not reply to Complainant's contentions) has not presented any plausible explanation for its use of Complainant's mark. In accordance with paragraph 14(b) of the Rules, the Panel shall draw such inferences from Respondent's failure to reply as it considers appropriate. Accordingly, the Panel finds that Respondent did not have a legitimate use in mind when registering the disputed domain name. Indeed, as already noted, the disputed domain name is not being used. According to paragraph 3.3 of the WIPO Overview of WIPO Panel Views on Selected UDRP Questions, Third Edition (WIPO Jurisprudential Overview 3.1): "From the inception of the UDRP, panelists have found that the non-use of a domain name (including a blank or "coming soon" page) would not by itself prevent a finding of bad faith under the doctrine of passive holding. To the contrary, in looking at the totality of circumstances in each case, panelists have found that the registration and non-use of a domain name can still constitute bad faith for purposes of the Policy. Factors that have been considered relevant in applying the passive holding doctrine include: (i) the degree of distinctiveness or reputation of the complainant's mark, (ii) the failure of the respondent to submit a response or to provide any evidence of actual or contemplated good-faith use, (iii) the respondent's taking active steps to conceal its identity or (iv) the use of false or inaccurate contact details (noted to be in breach of the respondent's registration agreement). Taking the above factors into consideration, panels assess the overall plausibility of any (claimed) good faith use to which the domain name may be put in light of the composition of the domain name in relation to the relevant mark, such that, the more arbitrary or distinctive a mark the less plausible a claimed non-infringing good faith use is likely to be, and vice versa." In the present case, Complainant's trademark is well known. It is difficult to envisage any use of the disputed domain name that would not violate the Policy, see Morgan Stanley v. TONY / shentony, FA 1637186 (Forum Oct. 10, 2015) ("Respondent registered the disputed domain name [MORGANSTANLEY.ONLINE] in bad faith because . . . it is difficult to envisage any use of the disputed domain name that would not violate the Policy"); see also Singapore Airlines Ltd. v. European Travel Network, D2000-0641 (WIPO Aug. 29, 2000) (where selection of disputed domain name is so obviously connected to complainant's well-known trademark, use by someone with no connection with complainant suggests opportunistic bad faith); see also Starwood Hotels & Resorts Worldwide, Inc., Sheraton Int'l IP, LLC, Westin Hotel Mgmt., L.P. v. Jingjing Tang, D2014-1040 (WIPO Aug. 19, 2014) ("The Panel finds that the [WESTIN] Marks are not such that could legitimately be adopted by traders other than for the purpose of creating an impression of an association with Complainant. Thus, the Panel concludes that the disputed domain names were registered in bad faith"). There has been no response to the Complaint and Respondent used a privacy service, that is, Respondent attempted to conceal its identity. Given these circumstances, the Panel finds that, in this particular case, a finding of bad faith use can be inferred even though the disputed domain name is not being actively used. See Telstra Corporation Limited v. Nuclear Marshmallows, D2000-0003 (WIPO Feb. 18, 2000). DECISION Having established all three elements required under the ICANN Policy, the Panel concludes that relief shall be GRANTED. Accordingly, it is Ordered that the <kingshawaiian.one> domain name be TRANSFERRED from Respondent to Complainant. Richard Hill, Panelist Dated: March 11, 2026 Click Here to return to the main Domain Decisions Page. Click Here to return to our Home Page

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