Negotiating a premium domain: anchors, ranges and patience
Great domain negotiations are quiet, evidence-led and unhurried. Here's the shape of one.
· 2 min read
Every negotiation has an anchor, a range and a pace. Control all three and you control the outcome.
- Let the owner or the evidence set the first anchor.
- Negotiate within a range you defined in advance.
- Use patience, silence is a tool.
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