The principal model vs the traditional domain broker
Most 'brokers' are paid on the sale price. Westmore's buyer-side principal model is built the opposite way.
· 2 min read
In the traditional model, the intermediary is incentivised by a higher price. That structural conflict is invisible until it costs you.
A buyer-side principal aligns entirely with the acquirer: anonymous approach, evidence-based negotiation, secure settlement, and no incentive to see the price climb.
Acquire on the buyer's terms
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