Should a startup buy the .com or launch on a .io?
The .io shortcut is tempting. Here's when it works, and when it quietly costs you customers.
· 2 min read
Launching on a .io or a modified name is fine early. The problem is what happens once you succeed: customers type the .com, competitors sit on it, and the price to fix it climbs with your profile.
The upgrade almost always comes
Most funded companies eventually acquire their .com. Doing it early, quietly, is far cheaper than doing it after a raise.
Plan your .com upgrade
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