Strategy

What is a domain broker, and do you need one?

A broker can save you a multiple of their fee, or cost you leverage if they sit on the wrong side of the table.

· 2 min read

A domain broker represents one side of a transaction and manages the approach, negotiation and closing. The decisive question is which side they represent.

Whose interests come first

A seller-side broker is paid to get the highest price. A buyer-side broker, like Westmore, works only for the acquirer, keeping the end buyer anonymous and negotiating the price down.

Work with a buyer-side broker

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Confidential buyer-side representation for premium-domain acquisitions.

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