Most brokers work for the seller. Westmore works for you.

The domain industry is quietly built around the seller. Marketplaces are designed to help owners realise the highest price. 'Best broker' lists rank the intermediaries who move the most inventory. And most brokers, however capable, earn a commission on the sale, which means their incentive, honest as they are, points toward a higher number. For a buyer, that is a field tilted subtly against you from the moment you express interest in a name.

Westmore exists to balance that field. We represent the buyer, and only the buyer. That single structural fact changes everything about how a deal is run, and it is the reason serious acquirers seek out buyer-side representation rather than trusting the other side's advisor to look after them.

Why the seller-side tilt matters

When the person guiding a transaction is paid more as the price rises, their diligence, their patience and their willingness to counsel walking away all bend, however gently, in the seller's favour. It is not misconduct; it is incentive. The danger is only when a buyer mistakes that person for an ally and shares the very things, budget, urgency, identity, that a genuine ally would protect. Most overpayment in domains is decided in those early, trusting exchanges, long before the closing table.

What buyer-side representation actually does

Aligned entirely with the acquirer, Westmore approaches owners anonymously so your identity never inflates the ask, values names against comparable sales rather than a seller's story, negotiates from evidence with a walk-away number held firmly, and closes through secure, neutral escrow. There is no incentive, anywhere in the arrangement, for the final figure to be a dollar higher than it needs to be. Your interests are the only ones in the room.

“If you did not hire them, they do not work for you. Westmore only ever works for the buyer.”

Gerard Michael in your corner

What tips a negotiation decisively to the buyer's side is experience, knowing how owners think, how names are really priced, and where deals quietly go wrong. Westmore is led by founder Gerard Michael, whose three decades in premium acquisitions and hundreds of millions of dollars in names acquired sit on your side of the table, not the seller's. That is the difference between hoping a deal goes well and running it with someone who has closed hundreds like it, for buyers.

Balancing the field, one acquisition at a time

The point of buyer-side representation is not to game the market; it is to meet a seller-oriented industry with someone whose sole job is your outcome. Confidential, disciplined, and aligned, the acquisition happens quietly, at a fair number, with the name safely in your hands at the end. From the outside it looks effortless. In reality it is simply what happens when the buyer, for once, has the field balanced in their favour.

The conflict this solves is set out in buyer-side vs seller-side representation and the principal model vs the traditional broker.